The growth of the Nigerian music industry has been quite impressive in the last decade judging by the growth and achievements of artists individually and collectively as an industry. The industry has witnessed the fizzling out of so many artists who probably couldn’t keep up with the exponential growth or who just weren’t prepared for the heavy tides. The industry has also allowed the influx of emerging artists giving them a level playing field to battle for the ultimate prize of been successful.
Amongst the younger artists, one act who has proven his worth is Oludemilade Martin Adejo popularly known as YCEE. YCEE is a typical example of a never say never soldier. His musical journey is an inspiring one and is worth telling.
In 2012, YCEE initially called YC released his first official single under Tinny Entertainment titled ‘Smile On Me’, the video to the song followed almost immediately and music observers couldn’t but help notice his rap prowess which beamed the spotlight on him. Quite unfortunately and for reasons best known to him, YC went off the radar only to reappear in 2015 more rejuvenated, rebranded and re-energized. Now under the alias YCEE, he dropped ‘CONDO’ ft Patoranking and ‘JAGABAN’, with the later being arguably the biggest song of 2015 that Olamide openly requested to be on the remix of the song. With a song as huge as Jagaban, all seemed set for YCEE’s re-entry back into the industry.
Moving on, YCEE dropped ‘OMO ALHAJI’ as a follow up single and that erased every possibility of him disappearing as in the case of his first entrance, YCEE then became one of the new faces of the new skool artistes. The Tinny entertainment signed act continued with his exploits and one time became one of the most sought after artists in the country behind Olamide and a few others.
Fast forward to 2016 with banging hits, crispy videos, top notch performance experiences, several collabos and many other great feats, YCEE bagged a Sony Music deal – a deal only a few privileged Nigerian acts had. Although the details weren’t stated at the time of the announcement, it is authoritatively confirmed it is a promotional deal and not a 360 degree deal. The deal which would see the distribution of YCEE’s contents globally was gladly received by the Tinny Entertainment team.
In a statement made by YCEE acknowledging the deal, he stated he was elated being on a global platform as Sony and moreso the possibility of getting his music on a global platform seemed exciting for him.
2017 has ushered in a new phase for YCEE with the release of his first ever major project – The First Wave EP, a project having 8 songs all showing his versatility. With just a month after it release, industry observers have given the project an average pass mark already. ‘JUICE’ a song off the project is presently amassing airplays and likewise the video getting rotations daily. Same also for ‘LINK UP’, this was out before the EP release. Surprising most songs off the project had featured artistes, something very uncommon with YCEE.
While it is safe to say YCEE has been tested, music lovers and pundits have placed him in a class and it is only left for YCEE to further prove his abilities to the fullest to become one of the top acts out of Nigeria.
Culled from Issue 16
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