On entering DJ Coublon’s recording studio, first thing I noticed was the crucifix hanging above his work-space and on striking a conversation with him, he boldly acknowledged the God-factor working in his career.
Akwuba Charles Ugochukwu aka DJ Coublon is the first of 6 kids and a graduate of Physics Electronics from Veritas University, Abuja. Interestingly, he is not a professional Disk Jockey – he does not scratch turn tables at parties or events. The DJ in his work name dates back to his high school days at Christ The King Catholic College, Ijebu where he made and recorded beats on the keyboard and then played them for performing acts during socials; hence, the DJ nickname which stuck till date.
He started producing professionally in 2012 and for him it was not a kid-in-the-candy-store scenario. He’s had his work discredited in the past but he did not relent but chose to focus on learning and growing. Coublon was branded “The Hitman” in 2015 when he produced 5 hit songs back to back – Kiss Daniels’s Woju, Laye and Raba and Tekno’s Duro and Wash. This occurrence was the first of its kind in so many years.
Perks of having DJ Coublon produce an artist’s record is definitely his attention to details. His ultimate goal is to give them a sound that accrues to their brand/song/style. This keeps him on his toes as he has to create sounds specifically for each artist and one cannot imagine the amount of effort that goes into that work. He has worked with big artists such as Iyanya and Davido in the past and without the slightest hint of how massive Woju will turn out to be, he gave then upcoming act Kiss Daniel his best shot and all can testify to how big a hit Woju was.
In his words, there is a big difference between the music industry and the music business. What he does is the music business and in so doing, what he has in mind is putting the people first and ensuring music churned out to them is not just good, but has a repeat factor they don’t get bored of.
When asked if he has plans to assume the DJ in his name as profession or side hustle, he said “I can only hope for a great future. It can get to that point but all I can do is be open to change and such opportunities and anything that will make the future bright. If it falls in the script that Coublon will DJ physically for everyone to see, it won’t be a bad idea.”
Coublon has also mapped out a way to give back to society. He started a free beat project called Beats Viral and the idea is for people who cannot reach him to freestyle on either of 3 skeletal beats – Afro beat, Reggae and Hip-hop. It was posed as a competition and whoever wins will be featured on his producer album which he is currently working on.