Usually, the past music business models covet gaining traction by fans of other established musicians, releasing music and performing them to a wide crowd at shows and concerts. The digital break now allows musicians from all over the world to dish out singles and albums from wherever they may be situated. The average Nigerian musicians outside Nigeria with hopes of growing their fan base back home are doing it effortlessly with resources at their disposal in the Diaspora.
Just within weeks, the Afro-Canadian Afro fusion singer scored more than 1.8 million streams across all platforms with her groundbreaking project ‘BT4W (Bigger than four walls)’. The album featured Runtown, Zlatan and King Promise. Tome also performed on One Africa Music fest’s Hope for Africa’ virtual concert a few weeks ago. Tome has deep roots in music which will make her music stand the test of time.
Under the BEAM entertainment, Lasgiidi has released a handful of convincing Afropop records from his voyage across the U.S. and Canada. The bulky singer has records that have infiltrated the Nigerian scene in Canada.
The Nigerian-American singer muscles his way into the hearts of Nigerians in Atlanta, Georgia. He has also opened for Burna Boy and Mr Eazi during their American tours in 2019. Toye is also closely-associated with Davido and it shows in his charisma as an upcoming ‘Faaji’ singer (a blend of Fuji and juju genres which he carved for himself). In the past few months, Toye performed for Colors and released a Wizkid and DJ Tunez inspired cover to ‘Gbese’.
Dolapo The Vibe
The Nigerian who moves between Lagos and the US is growing under the wings of Bankulli, the Nigerian music executive, producer and singer. Although, not yet in the mainstream, her vocals serenades in the music she makes. The US Army officer is also destined to release a project in the nearest future after the highly-accepted “Owo’’ which featured Peruzzi.
The Empawa Africa recipient under the development and tutelage of Mr Eazi has amassed top-notch visuals to his catalogue. Zarion’s cinematographic music videos speak of his milestones as an upcomer trying to break into the Nigerian mainstream from the U.S.
This article was written by Alex Ndace; he tweets via @AlexNdace