Here’s bringing to you our exclusive interview session with Banky W off the Tush Magazine issue 11. Enjoy!
TM: When you think of CÎROC and you think of other alcoholic beverages, what stands out?
BANKY W: I think one favourite thing about drinking CÎROC, is just how many ways you get to enjoy it, depending on what you’re in the mood for. All the different flavors, coupled with how many different ways you can drink them in cocktails or on the rocks… it just gives the consumer a more pleasurable, varied experience.
TM: How does CÎROC compliment the Banky W brand?
BANKY W: CÎROC is the perfect drink to accompany any classy, luxurious celebration; I view it as the ideal drink for people like me; people, who work very hard, then take a minute to play hard, before getting right back into work again. I’ve always tried to carry myself in a certain way. Anyone around me knows I work hard, but I know how to have fun. I always make an effort to put a certain high level of class in everything I do… from my music, to my image, to my personal life and everything in between… so CÎROC is the right drink for me.
TM: This ambassadorial role is a new level of elevation for you in the international scene, how does that feel?
BANKY W: It’s definitely a blessing… I really enjoy the global CÎROC events, because I love meeting people from other backgrounds/cultures and experiencing what they’re about.
TM: Tell us how you were poached; did you get a phone call? What was your reaction like?
BANKY W: The team in Nigeria reached out to me, and of course it felt absolutely great that they wanted to work with me on bringing the CÎROC-Life to the Nigerian people.
TM: Being a representative of such a high flying brand like CÎROC, how does that amplify your artistry?
BANKY W: CÎROC is known worldwide for working with the biggest and best talents in Entertainment, so as far as my artistry goes, I just know I have to keep putting my best foot forward and keep bringing my A-game always.
TM: So on a lighter note, how do you drink your CÎROC? On the rocks or do you make a cocktail?
BANKY W: I love cocktails… peach CÎROC is my favorite flavor. I like to mix it with orange/pineapple juice and add a dash of cranberry. I also love it with Redbull and a dash of cranberry as well.
TM: Banky W and D’Banj… This is one mix that no one predicted; do you think you guys complement each other enough to represent this brand?
BANKY W: Definitely. We’re very different artistes so we bring very unique kinds of music, talents and energy to the CÎROC movement in Nigeria; but we get along very well so we definitely complement and balance each other out.
TM: If you were asked to tell us what each letter of this high flying alcoholic beverage stands for what will you say?
BANKY W: C – Classy, I – Innovative, R – Rockstar-ish, O – Outstanding, C – cocktails
TM: What is the personality of a CÎROC man or woman?
BANKY W: The ideal personality of a Ciroc Man or Woman is classy, successful, adventurous, innovative and ambitious.
TM: Tell us something exclusive about this endorsement? Is there going to be a theme song by you two or unique advertorials?
BANKY W: Definitely, it will be the first company to have a cross continent theme song by various artistes from across Africa.
TM: The Banky W brand is synonymous with class and the elite lifestyle, being a CÎROC ambassador what further changes should we expect?
BANKY W: Ciroc has a good reputation worldwide for working with the biggest and best talents in Entertainment, so as far as my brand goes, I know I must keep putting my best foot forward and keep bringing my A-game always.
TM: Moving forward what do you have in store for your ardent fans?
BANKY W: New album, directing and producing new videos and other associated projects and more collaboration with various artistes both international and local.
TM: Banky W, you were the first Nigerian ambassador to represent this high flying brand, how does it feel to have a fellow industry colleague on board?
BANKY W: It feels good I must confess. We’re very different artists with our unique music, talent and energy; and to combine that with the CIROC movement in Nigeria is definitely an unimaginably wonderful experience. An experience I look forward to all the time.
TM: Let’s delve into ‘the bottle’ can you tell us something peculiar about CÎROC, we don’t know?
BANKY W: CIROC is the perfect drink. It is classy for any luxurious celebration. I view it as the ideal drink for people like me; people, who work very hard, take out a minute to play hard and then get right back into work again. Anyone around me knows I work hard, but I know how to have fun and CIROC compliments both parts of my life.
TM: Can you tell us if Nigerians are the highest consumers of this brand in West Africa?
BANKY W: I do not have the official numbers but I wouldn’t be surprised they were.
TM: How many CÎROC bottles do you have in your bar presently?
BANKY W: 3!