Shittu Ganiyu, or his industry-certified stage affiliate – S Gee controls a delicate art portfolio that helps him balance the three biggest skills any music creative can be burdened with; singing, songwriting and sound engineering.
The distinct cultural leaning of his music is a direct influence of his father’s impressive indigenous vinyl collection, which covers records of music stalwarts from the 70s and 80s, especially King Sunny Ade. This antecedent sparked an interest in music that later shaped his sound and his unique style.
“Music started for me at a tender age; my dad used to be a big fan of King Sunny Ade and Haruna Ishola but I started creating my own music and melodies when I started listening to the likes of Remedies and Plantashun Boiz,” he explained.
The unique hybrid of highlife and Fuji, interspersed with a little R&B and Afrobeat has coloured S Gee’s sound, giving it a unique blend that resonates across generations.
His song releases, “Amen” and “Iyanu mashele” both enjoyed massive airplay and snowballed into frontline feature opportunities with major artistes like Small Doctor, Oritse Femi, Jaywon and Dayo Amusa.
Off the success of the aforementioned records, S Gee recently released the remix of one of the tracks, ‘Iyanu Mashele’ with King of street rhymes, QDot spitting flames on the song.
S Gee explains the embedded message in the freshly remixed single as one of hope.
“Iyanu mashele is a song of hope for everyone seeking breakthrough in whatever they’re going through.”
Currently signed to the management of SonyJojo Entertainment (SJE), S Gee plans to someday engineer some career-defining features that will expose him to a more global audience.
“Internationally I will love to work with Chris Brown, Beyonce and locally 2Baba, Wizkid, Burna Boy, Davido and Kizz Daniel,” he adds
Pre-pandemic, S Gee began work on an EP project that he hopes will be ready by the end of the year. On whether his creative leaning towards cultural lyrics might be a hindrance to his message, the Afro-fusion artiste disagrees completely.
“Like they say, music is a universal language and I don’t just sing in Yoruba alone. So I don’t think language is a barrier when it comes to music as long as there’s a feeling and melody to what you’re singing.”
S Gee’s propensity towards cultural lyrics extends noticeably to his choice for song features, but the fast-rising artiste insists that’s it’s based on availability rather than cultural connections.
“That wasn’t intentional I must say, I really want to work with lots of people but I can only work with those that are available or accessible for now and gradually I will get to more people to work with,” he offers.
The aforementioned cultural sound profile took some time to perfect, from frequenting music studios in his neighbourhood, S Gee admits to being hugely influenced by the sounds of R&B king, R.Kelly and Nigerian music legend, 2baba.
On choosing between a record label and a financial investor, S Gee explains the consequences that come with both choices.
“It all depends on whom you’re dealing with because a financial loaner might not be patient enough and having a proper record deal does not still guarantee quick return on investment. So it all balls down on the other party or investor you’re dealing with.”
With his EP project in the works and a music video for ‘Iyanu Mashele’ featuring Q Dot already being air-brushed, S Gee’s current trail is sure to lead him to glory;
No other alternative is acceptable.
This article was written by Henri ‘Yire; connect on Instagram with him here