If you came to fruition closer to the early 2000s, you are probably a technology dependent individual.

And that in itself is a huge leap that can either make you entitled or effortlessly drive your hustle.

The road to fame has always been riddled with speed bumps and broken-down, abandoned dreams but if you are trying to navigate it through the use of technology, you probably have a better shot at hitting your intended mark.

Let’s take a few music breakout artistes for example; Justin Bieber, Katy Perry, Lana Del Ray, Reekado Banks, Rema, to name a few.

What is common about all of them is that they were discovered online at a time when music executives would not have given them the time of day.

They sold their art using specific technology platforms and gained a measure of virality that got music executives scrambling for their attention.

Lucky shot? Maybe.

But their relentless use of YouTube and other social platforms had a thing or two to do with engineering their rise.

In today’s world there are so many target-specific, online courses available that it is slowly becoming pointless to have to labour through a brick and mortar school system.

Not when you can learn virtually anything on your mobile phone. The possibilities range from cypto-currency to coding and many of the courses are free or require just a token sum to register.

Getting the picture now?

There are audio apps for voice over artistes to get gigs, music apps to help unsigned talents get discovered, and many more technology-driven initiatives that help new age creatives properly  package their hustle.

But it was not always so. Back in the days, creatives had a harder time forging a path to their dreams. They had to go through the good old route of negotiating their way to a deal through face-to-face engagements. Songs were physically submitted for consideration by radio stations and record labels. Getting any form of education was a no alternative, brick and mortar affair.

So with the arsenal of tech-based creative platforms available to the new age creative today, the chances of finding fame have become considerably easier.

Technology today is at the heart of evolving entertainment and advancing what’s possible, while offering new ways to get noticed and engage with fans on a deeper level.

So go ahead and look around your industry, there is likely to be a technology or platform that is prepped to make your hustle a little easier.

This article was written by Henri ‘Yireconnect on Instagram with him here

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