Tell us about a bit about yourself – Real Names, Family Background, Age, And Educational Background.
My real name is Jeremiah Popoola. I’m of the Yoruba origin; I grew up in a loving Christian family in the south side of Nigeria. I had my education both in Nigeria and Ireland.
Why choose do to music instead of pursuing a corporate career?
Music is life! Growing up, with regard to career prospects, I always heard do what you love. Make a living off your passion. If you love your job, you’ll never truly work a day in your life. Now, of course, there’s more to life than work.
Being passionate is important in life; I have strong passion and love for music and reaching out to the less privileged. Is all about doing what you love and enjoy, I don’t have that sense of fulfillment in other things as I do in music and in helping people.
Passion gives us purpose, but more than that, they make us feel that we have purpose in our lives. Being passionate isn’t about knowing – it’s also about feeling. That’s what makes passion so important; they make us feel that we’re on the right path in life and give us hope for a happy and exciting future.
How did you come about your stage name?
The story behind my stage name is quite interesting. I was nicknamed YB by my older sibling when I was still a kid. YB is an acronym for young billionaire, young boy and young blinks. I fell in love with “Young Blinks” in particular, adopted it as my stage name & changed the spelling to make it unique. Y.B is an abbreviation of YUNG BLNKZ.
Are you currently signed to a label or you are an independent artiste?
I’m an independent artiste; I have my own record label and a great team of amazing people. I plan to remain independent for now.
I turned down two record contracts recently; I have seen all manner of horrific contract documents been thrown around.
The major label industry is messy. The instruments of this record industry are exploitative and impeding to inventive individuals.
Artists and their labels have always had their difficulties working together and finding common goals, and I’m pretty sure this will never change. Take a look at what is happening in the industry right now with artists and with their labels, it is totally crazy.
Artists who had no bargaining power when they initially signed a recording deal, frequently request new and better terms once they have achieved stardom and we’ve seen a ton of situations where these labels decline to arrange a better deal, they end up getting stuck in legal battles which usually mess up their artistic creative process.
There are few good labels out there, we’ll see what happens in the future but it is better to remain independent than to sign a bad deal.
What genre would you classify your sound?
My sound is an eclectic mix of musical influences from Hip Pop, Reggae, Afro pop, Juju and Afro beat. It’s called “Afro bang “as it contains a piece of every genre. You’ll have to follow the brand “Yungblnkz” to discover Afro bang.
There are quite a number of young underdogs coming out and doing well presently, how do you intend to penetrate through and gain recognition?
I believe there’s enough space for everyone to shine. There’s enough space at the top for those who are willing to put in work. I’m not bothered by the next man’s hustle, I focus on mine. I have a solid team and with a concrete plan!
Aside music, what else would you have considered doing?
I would say I.T and helping people through my foundation; Truth and Life Outreach (TALO).
I believe helping others is the secret to living a life that is not only happier but also healthier, wealthier, more productive, and meaningful.
I’m the founder of Truth and Life Outreach (TALO). TALO is a humanitarian foundation whose mission is to “express God’s love through action”.
Our goal is to reach out and extend help to the less fortunate through Nationwide Outreaches & Disaster Relief Operations, Medical Mission, Hospital, Elderly, Orphanage and Prison Assistance & Visitations.
We already launched the outreach in Europe and we are planning a bigger outreach program in Africa.. Nigeria, Ghana and Zimbabwe to be precise
What is or would be your major unique selling point?
My style of music is my unique selling points. I can’t really be boxed to a particular genre of music as my sound is an infusion of different unique sounds. It’s called “Afro Bang”. This is a new wave!
What are your short and long term projects you are working on?
I’m working on my first official mixtape titled “Afro Bang”. This is actually a break from the norm, my team and I have been working round the clock. It’s a project everyone needs to look out for. I can’t actually wait for it to drop! I will be releasing more singles off the mixtape, the video of “I’m Hot” will be out soon.
My next single is titled “Beautiful”, a beautiful love song to serenade the ladies and I will be dropping “Bottles” after that. This is a different wave, trust me!
Who are your influences musically?
I grew up listening to Fela, Bob Marley, Marvin Gaye, KRS One, Nas, Talib Kwali and Lil Wayne.
How supportive are you folks regarding your choice of career after studying at the University?
My folks are really supportive, I get their maximum support and it feels great! On a scale of 1-10, I would rate them 11/10 and a big shout out to my brother [Black Grind] for always holding it down for me.
As a young person, what’s your philosophy about life?
Life is a journey, not a destination. Enjoy your journey and trust the process.
Culled from Issue 19
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