Selling is becoming more dynamic. Entrepreneurs and salespeople are repeatedly faced with the challenge of adapting with changing times. With inflation and rising costs, smart entrepreneurs and sales people must creatively sell more without spending more.
The internet is the easy answer to selling more without increasing your cost. As weird as it sounds, we are still in the early stage of the internet and we are yet to fully understand how it will disrupt our lives. The combination of accurate data and the internet will help entrepreneurs make smarter decisions and achieve their sales goals with lower cost.
It’s now possible to add your business or brand to Google at zero cost with the “Google Business” product. This increases the chance of your business or brand being discovered on Google. WhatsApp business helps smart business owners and salespeople seal deals without any meetings or transportation cost. Facebook and Instagram advertising makes it easier to reach your target market without spending millions of dollars.
Entrepreneurs and salespersons must begin to learn how to use the internet to achieve their sales goals. Need to get your product into a hypermarket? LinkedIn premium can help you connect with the decision maker and it’s free in your first month. You can connect with decision makers on Instagram and LinkedIn via direct messaging. The power of the internet is not the speed it provides, it’s the fact that it saves cost and provides real time sales results when used properly.
Written by Smart Emmanuel. Emmanuel is Africa’s leading sales growth and product development strategist. He is the CEO of The Stralution Company Limited, a sales growth and product development strategy firm; connect with him on Instagram here
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