There’s no better time for brands to begin to think global than 2021. A local store in Dallas will never utilize its true potential until it’s leaders realize there is an untapped market for them in Tokyo or Lagos. Global is the true idea of life. Solving problems and meeting needs across continents. 

An African store in Chicago may be fulfilled with the volume of orders they get but when they take a helicopter view, they will soon realize that Africans in London, Germany and Russia need their services too. This is the story of HP, LG, Toyota, Honda, Apple, Samsung and many other audacious global brands. 

As competition grows due to local success, smart brands draw strength from international sales. The first step is to expand across the country, and then aspire to go international. Global brands must document every part of their business process to the tiniest detail. Success is not an accident and if there’s a market for your product or service in another state or country, you owe it to the people there to improve their lives with your product or service. 

Going global is an important essence of life; solving problems everywhere, for everyone regardless of their race, gender, religion, location or nationality. This is what Christianity and Islam have done brilliantly. Dare to go global.

Written by Smart Emmanuel. Emmanuel is Africa’s leading sales growth and product development strategist. He is the CEO of The Stralution Company Limited, a sales growth and product development strategy firm; connect with him on Instagram here

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