“To me, fear is a prehistoric reaction and response in order to survive,” Mike Ciorrocco also known as “C-Roc” says of the obstacles he has overcome in his career. “This is absolutely far from being true today. Short of physical danger, fear can actually be more harmful than what triggers it. When fear triggers in my mind, I push forward even harder.” With this mindset, Mike started the “What Are You Made Of?” movement, along with his hit podcast, What Are You Made Of? With Mike C-Roc. On the air, he teaches business professionals, showing them how to grow their business starting with a foundation based on culture and accountability, to building their people to unimaginable levels. However, these endeavors were only the beginning for Mike. “The reach of “What Are You Made Of?” helped me see how big of a need businesses had to build their people, and People Building Inc. was born,” he says.
He continues, “I started People Building Inc. with the desire to help people realize their full potential. After telling my own story, I realized that not enough people share their stories. Sharing my story means helping others share theirs. I always thought that my story wasn’t special enough or that no one cared, but I was so wrong. Authenticity is undervalued in business, and the connections that sharing my story has created has led to partnerships and opportunities that wouldn’t otherwise be possible.”
People Building Inc. offers a seven-week mentorship program aimed at increasing revenue and productivity. They offer personalized one-on-one personal coaching to allow clients to dig deeper into their unique and specific needs. Mike also travels and speaks at a variety of events, sharing his story and encouraging others to do the same.
His newest project, a book entitled “Rocket Fuel” is scheduled to be released in early 2021. Mike’s team is also in the process of developing a training platform to be released in the following months, with the purpose of helping mortgage professionals learn the skills and mindset they need to thrive. He explains, “Despite the successes and notoriety I have attained, I’m just getting started. You’re only done when you tell yourself you’re done.”