You could say this is my personal opinion, and that of many others who will see truth in what I’m about to say. Then again, it is so obvious that Hip Hop is not very relevant in Nigeria as it is in many other African countries like in South Africa.
All the times we’ve heard hits emerge from the genre, they, and the artistes behind them have come with an invisible time limit. This is clear fact owing to some of the biggest hip hop artistes in the country who have either faded out or switched genres. Or simply, become struggling vocalists.
You could argue that Falz is doing well as a Hip Hop artiste, but then I’d have to ask if the Hip Hop community recognizes some of his previous works (which were entirely comical), not including the new album, as great criteria to tag him one of the best rappers in Nigeria.
Making reference to Phyno, Olamide, and some of the other big names in the game would only prove the second paragraph right. Phyno’s case also brings to mind the fact that indigenous rappers, after a moment of national domination, amass massive love as rappers only in their places of origin
Popular South African Emcee, AKA once began a conversation when he opined that the rap game thrives entirely on feuds, because it is what the fans pay to see. While that was bad advice for people[women] in music, it still contained some hints of truth.
In almost every country, rap music thrives on feuds, but in Nigeria, it needs it to be relevant. I’ll explain.
A few months back, no one was talking about the hip hop scene in Naija until Vector hit the Internet with his game changing diss track aimed at M.I Abaga. Fast forward to M.I’s reply, the back & forth, and all the other rappers who joined in on the scathing fun, Hip Hop took center stage until right now.
Also, some of the biggest rappers in the country now achieved massive fame after being a part of feuds. Let me know if M.I’s “Beef” rings a bell. While many would argue that feuds in music are publicity stunts, others would say, that hip hop itself is a huge publicity stunt (but one with an elastic limit in Nigeria).
The genre is known to always fall into a big slumber when no one is calling anyone out, and wake up every time knives are drawn. Fact is, Nigerians bore easily when there is no much action. The action is what keeps us interested. I’m guessing Big Brother can relate to this fact.
This article was written by John Ogba; connect with him on IG here