Young, innocent looking and kicking – Princewill Emmanuel, musically known as Alpha P, is a bubble of life, positive, innovative and teachable. Though filled with youthful zest and a fresher perspective, Alpha P is a refined mind that tailored his dreams to suit his fantasies and as luck would have it, he had just began to see the positive outcome of his ambitious posturing being an artist currently signed to Universal Music Nigeria, a world class label housing great talents such as Larry Gaaga, Tekno, Nasty C, WurlD, Vanessa Mdee amongst others.
In this interview, he lets us into his nascent world and his plans for the future.
“My real name is Princewill Emmanuel. I was born and bred in Benin City, Edo State, fresh out of Secondary school and 17 years old. Still seeking to go to the University to obtain a degree but while I wait for admission, I am pursuing my music career with all the passion in me.” He said.
Asked to comment on the rise of Benin Boys in the music industry, with reference to Rema, DJ Neptune, Sarz, Killertunes etc, he comments that “Benin boys are special. We are a bunch of talented people and I can assure you that we are still coming. As much as there are those of us that are doing well here, there are many more in Edo state that the world is yet to hear about. Generally, Nigeria is a country filled with talented people and Edo State is a major contributor.”
On how he got into music and how the name Alpha P came about, he explained that he started music as a young lad. He started out as a rapper because his voice couldn’t let him join the choir. He submitted himself to the distant tutelage of Drake, J Cole and Kendrick Lamar while going by the name Princewill then which he didn’t sound musical enough.
“So I was in Church one day, the pastor was preaching on the power of God when he eventually mentioned that God is the Alpha and Omega. I left Church that day and the name Alpha kept ringing in my head and that was how I adopted it, signaling the genesis of my music career. The “P” used to stand for Princewill but now the “P” is for Pac, I am Alpha Pac.
Agreeing that his deal is a solid one that happened fast, Alpha P, who recently released an EP on Boom Play, pledged that he is doing his best to stand up to the expectations that his Record deal has brought. Acknowledging the role people played in his life, he alluded his success to God sending the right people his way.
“I came to Lagos to make music with some guys, and then I met my manager J Brizzy who started sending out my music to platforms for consideration, that was when it got to Eze of Universal. I was in the studio with DNA making songs when I received a call from my manager saying Eze wanted to see me. Eze applauded my sound and gave me the deal I have today. It’s been God all the way and I’m happy with how far I have come.” He revealed.
He says that his music is aimed at entertaining people, noting that the Nigerian environment is tense and always filled with bad news making it impossible for him to do anything other than good music that would enliven people. This he says guided the track listing in his new EP, a body of work that he says is to make Nigerians happy.
On a note of finality, he commends the movers and shakers of Nigerian music industry, admitting that the growth in the industry is unprecedented and can only get better.