Hey, do you want to win a Grammy?
I know, it is a big deal. In fact, getting nominated alone changes everything about your career. It is like a baptism into the hall of fame. A hall that has been graced by the names of 9 Nigerians so far, with the latest being Jenn Nkiru, Wizkid and Burna Boy.
Well, you too could clench one of those golden gramophones from one of the 84 Grammy categories. Be you a musician, director, sound engineer or videographer. Dear, there can be a Gramophone with your name on it. George Solti, an Orchestral and Opera conductor, the person with the highest Grammy awards of all time is not a singer. But you have got to know the ticks and tricks about how to win a Grammy.
So, how do we go from being an “African Giant” to becoming “Twice as Tall”?
First of all, you have to get famous. This is the most important weapon in the armory of all successful Grammy winners. There are so many Grammy categories, some of which Grammy Academy voters have no idea about. Hence, they tend to nominate the popular and familiar names they have heard about from the submitted list they are to pick from. You can work this angle by partnering with already popular artists, like Wizkid did in “Brown Skin Girl” with Beyonce.
Then you can go further to Produce a good music album featuring different home and foreign artists. However, choosing already famous artists works best. Especially previous Grammy nominees and winners. It is one of the easiest ways to be considered for a Grammy nomination. As Burna boy did in his “African Giant” and “Twice as Tall” Albums.
Originality. It screams of creativity and difference; it can drive you up the Grammy interest list. But you have got to find a way to showcase it on a famous album or song. Now. This was how the video genius behind brown skin girl “Jenn Nkiru ” won her first Grammy.
Furthermore, the African advantage. As an African, you are most likely to be on the front-line considerations for categories like best contemporary music or sound of the year. So, try sprinkling a bit of native African originality on your work. Just like the Nigerian contemporary drummer, “Lekan Babalola”
However, it is wisdom and not modesty to start small before aiming big. So, when your work is being submitted, try getting it under the smaller easier categories, like; New Upcoming artist, or new album categories and so on. Yah, the newbies. These are easier than Best Pop, Hip-pop, R&B and Life-time awards; which probably already got perceived legends’ names on it.
Finally, Voter’s advantage. Do you know you and your music team could be on the Grammy voting Academy? All you have to do is apply. The influence of an Academy voting member is beyond just voting.
So, “you want to win a Grammy?”
Then do it.
This article was written by Otobo Daniel David; connect with him on Instagram via here