The music industry is one of the most flooded industries in the world and the evolution of more genres has made it possible for more fans to choose between supporting one musician over another. Agreeing with the opening statement has now placed a daunting task on the musicians who would like to collaborate with their colleagues on the same song. In the Nigerian music industry, a long chain of networking by producers and music executives has made it possible for the trend to live on till now. It is now scary to think that the role and presence of A&R in music will soon go extinct. God forbid we leave the role to streaming algorithms and machines who determine who and who collaborate to dish us appealing music.
The independent musician faces two challenges in being heard and seen by a wider audience and constantly being relevant in creative and writing with other musicians. More so, the importance of collaborating is to poach the fans of their collaborators.
A successful collaboration entails songs and materials to be released between musicians and producers involved. This can also add catalog to both musicians’ body of work which is also a win. Pop, EDM and r’n’b have been known in the past to breaking new artists and shoot up their songs on charts and playlists.
Musicians write songs for other musicians and that is the one of the most effective ways to collaborate. At least, streaming and digital platforms automate split sheets for royalties and labels are quick to credit the songwriter in a bid to avoid copyright lawsuits.
Shared tours and swapped gigs are other ways to collaborate between musicians. Inviting them to perform at your show and bringing them with you is still the best way if the genres do not mix.
This article was written by Alex Ndace; he tweets via @AlexNdace