The E! People’s Choice Awards, a yearly enterprise empowered entirely by audience choice braved the ongoing pandemic crisis to host the latest Instalment of the awards.
Touted as a fan favorite as a result of its unique make-up and nomination structure which is 100% audience-sourced, the E! People’s Choice Awards is a new take on the future of awards that is refreshingly inclusive.
This year’s nomination included a category called ‘African Social star’ which was renamed from last year’s ‘African influenced of the year’ but basically carries the same star power.
The star-studded nominees were sourced from an array of social power houses from across Africa who have influenced pop culture and lifestyle in their respect zones.
The nominees included names like international Emmy Award nominee and actress Thuso Mbedu; magician and TikTok star Wian van den Berg; social media star and model Karl Kugelmann; rapper, actress and poet Sho Madjozi and reigning Miss Universe Zozi Tunzi. The list also featured names like Nigerian YouTube phenomenon Dimma Umeh; African Movie Academy Award-winning actress Lydia Forson from Ghana and Kenyan comedian and internet sensation Elsa Majimbo.
Last year, Bonang Matheba scooped up the coveted title of African Influencer of 2019 but this year it was Instagram sensation, Elsa Majimbo who got the award as the people’s favorite.
As is typical for Africans nominated for international-based award shows, the actual award give-away is not usually televised alongside the general proceedings, but done in a secret ceremony. This year was no different but that didn’t take away from the beauty of the part virtual, part physical event.
Demi Lovato hosted this year’s event, surrounded by the digital ambience of hundreds of screens of audiences, tuning in virtually from their homes. The announcement of the winners of each award was announced by a random fan, sourced from the thousands of people tuned in, but the award winners were on hand to physically pick up their awards.
Among the memorable moments of the event was the speech from electric comic, Tiffany Haddish, who won the award for the Best Female Movie Star of 2020 and in a moving message encouraged her fans to pray for Nigeria and some of the other more volatile African countries.
The Daytime Talk show of 2020 was laid at Ellen DeGeneres feet and in her congratulatory speech, the renowned host and comic made too much fuss about her staff’s many commitment to the show, invariably drawing attention to the recent issue of staff payment that made the rounds.
This article was written by Henri ‘Yire; connect on Instagram with him here