Chocolate City has a fine reputation for nurturing talents into superstars. Looking at the long line of stars that has been branded by the label over the years, it would only be fair to appreciate the managerial work put into the operations of the label. The label has been built to become one of the most successful around. It was on platform of the label that the likes of M.I, Jesse Jagz, Ice Prince, Brymo, Koker and Nosa shot to stardom.
The label is even more revered for successfully piloting the trio of M.I, Jesse Jagz, Ice Prince to prominence. This looked like a rather unlikely feat at the threshold of their careers, as it was a difficult enough task attempting to promote singers, but pushing three rappers at that time to high altitudes was in deed a big risk. The success of the label with the trio did a lot for the Nigerian rap community, as it paved the way for more investment in the sector.
Till this day, the signing of Brymo is still considered a master stroke. Brymo’s introduction to the world, by the label, was widely welcomed. Music lovers could not help but wonder where someone with such ability to compose dance-stimulating choruses, was scouted. The ChocCity-Brymo relationship was beautiful but not for long. It became a case of happy entry and sad exit for Brymo and for the label, the first of many questionable exits.
Since the exit of Brymo from Chocolate City, a number of artistes have slammed the door on their way out of the label, among those artistes is Milli and Jesse Jaggz, in fact the latter did a double volte-face. While IcePrince and Pryse would maintain that it was a mutual agreement that saw them leave the label. But the exodus from Chocolate City is beginning to cause raised eyebrows. Is something wrong with the Chocolate City management?
Most recently, Victoria Kimani has announced her intention to leave Chocolate City on social media. In her post she wrote that “Mann “these labels got me feelin independent! But still I keep pushing cuz greater is HE that is in me than he that is in the world.
SAFARI is my last project with @choccitymusic Excited about what’s NEXT.” As it seems, all is not well.
This is rather unfortunate for Chocolate City which is now headed by superstar rapper, M.I Abaga. Although they boast of a crop of talented artistes still very much signed to the label, without serious steps to correct the trend of exits, the label is at the risk of being unable to attract new talents and a greater risk of losing its place to competition in the industry.
This article was written by Ibironke Oluwatobi. He tweets via: @ibironketweets