Building Core Family Values Through The Tools Of Public Relations

Public relations tools are inevitable assets in building and sustaining core family values. This is substantiated from the fact that proven public relations tools and activities are very cost-effective, offer greater degree of control and can promote positive attitudes and behaviors in the family and the society at large. Core family values can be defined as a traditional set of social standards which are held to promote healthy functioning of the family and to strengthen the fabric of the society. Public relations tools, on the other hand, are those means actively employed by public relations professionals on behalf of their clients in order to promote the visibility of their clients and advance positive values in the society.

The importance of public relations tools in building core family values can never be overstated. To start with, social media and social networks such as Facebook, Yahoo chat and WhatsApp build and strengthen good relationships among family members. Through the use of social networks such as WhatsApp group chat on smartphones, members of a family no longer feel apart by physical barriers. Family meetings on various social networks provide opportunities for all members to come together and share their thoughts, perspectives and their lives. A social network family meeting is thus an opportunity to prioritize core family values and establish traditions.

Public speaking engagements, which is one of the growing trends in public relations help in building core family values. By listening to good and talented public relations professionals at various public speaking engagements, members of a family imbibe a culture of conflict resolution, which is a core value needed to build an ideal family. This stems from the fact that all households have disagreements, and the success of a family depends largely on how efficient it handles its differences. Building conflict resolution through public speaking engagements thus offers workable solutions which allow the family to thrive.

Finally, most public relations tools promote the core value of appreciation among members. Appreciation is the recognition of the value of each member’s contribution to the well-being of the family. Public relations tools, ranging from the print media, television and the radio, to various live and recorded engagements preach the gospel of appreciation in unique forms. Indeed, when family members are appreciated, they feel adored and become more competent. In other words, public relations tools help to build into family members that they are part of a larger unit that cannot survive without them.

From the foregoing, it seems right to state that public relations tools are not only basic but unavoidable in building core family values. As a result, any family which desires to build stability should embrace values and relevant public relations tools. Suffice to say that inculcating core family values makes the world a better and peaceful place to live.

This article was written bOqua Efa Etim; connect with her on Instagram via here 

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