Read Part 1 here

In today’s entitled, hyper-social world where everyone has been empowered to speak, getting heard above the din is crucial to passing your message across. So how you deliver your unique messaging plays an important role in whether people will engage with it or impatiently scroll past.

The challenge is that you have just a few seconds to make that happen.

In the first part of this piece, we established two top-of-the-line writing tips to help you create engaging, punch-packing prose.

We have two more.

If you were paying for them, we would probably add a money back guarantee clause to our claim, but it’s your lucky day because it’s free.

3. COURT ANTICIPATION

One of the strokes of genius in any writing piece is the ability to conjure up literary anticipation.

Pages have been known to turn better (or devices scroll easier) when you dress up upcoming scenes or events with some emotional tension or a little anticipation.

Human beings are unapologetically curious by nature. We can’t help it; we are simply drawn to a well set up story.

So don’t just lead your audience into the cusp of any matter, without first building anticipation and tension. One way to do it is to embellish the expected outcome before leading your character into it.

That way we all have a general idea of what the character is about to experience, except of course the character.

Creating anticipation doesn’t have to be relevant only to fiction; it can work perfectly in opinion pieces and other kinds of writing. The idea is to engineer pivotal moments in your narrative and rack up anticipation around the point you intend to make.

This is guaranteed to give your story a powerful shot of adrenaline, to get the hearts of your readers pounding.

4. FINE-TUNE YOUR FOCUS

One of the most inelegant aspects of any literary piece is its tendency to vacillate around a central point, without making the said point.

Trust me, this is always at the core of every writing-gone-wrong scenario.

The best narratives focus on making a point. Every word, adjective and phrasing works towards establishing a central message – one that is not diluted by fluff or a unnecessary backstory building.

For example, you want to tell a story about a woman who strangled her best friend and your approach is to fist ramble on about the history of strangling in the area and then you move on to the demise of friendship in today’s world.

You have probably lost half of your audience to your inane ramblings.

Use every word to validate your story. If it distracts from your narrative, cut it. A well-told short story is better than a drawn-out boring story.

So whether you are writing a book, an article, a blog post or an opinion piece, look through the four tips carefully and see if it can be applied to help make your writing more structured and tightly-knit.

That’s my cue to end.

This article was written by Henri ‘Yireconnect on Instagram with him here

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