A new dispensation has arrived in the Nigerian Music Video industry and it’s everything we love to see. Directors have found better ways and better stories to tell with music. Bye bye to the lazy sexualization of women as the primary concept of a music video and welcome to the dawn of young directors changing narratives and representing the creative industry in a more versatile light. Here are three of these new dawn music videos you need to watch before this month comes to an end.
POINT AND KILL – LITTLE SIMZ FT OGBONGJAYAR Dir by EBENEZA BLANCHE
I have never been more intrigued by the intro of a music video as I have with this video. The video initially popped up as an ad during one of my late night youtube deep dives and I was curious to see where it would lead. After the first 5 seconds of the bass drop of the song and the title card of the video, I started thinking “Who is she?! and who directed this video?!” Everything about this video was giving out of the box, symbolistic, vintage-y, cowboy vibes that I absolutely loved. The artists, to the production design, to the entire video concept, *chefs kiss*
PEACE – MANNYWELLZ FT TEMS Dir by QUINCY BRYANT & SARAH LORENTZEN
Like the song title, the visuals of this song gave us exactly that. The sweet, luscious blend of vocals from Mannywellz and Tems is what we all need after a long frustrating day as Nigerians. The video takes place in a hillside with Mannywellz and his trustee, Tems, performing camly for us. The video slightly remixes the song with the inclusion of an even more mellow piano version of the chorus towards the end. Trust me, if you need to unwind, this is what you need while you’re lighting those scented candles and cursing your coworker under your breath.
BLOODY SAMARITAN – AYRA STARR Dir by AYRA STARR & LOUPS GAROUS
The crack this song has is enough for an overdose, considering the fact that I was already impressed with the visuals from the start. Be that as it may, I was taken aback when I noticed the director credit given to the singer at the top of the video. That alone made me more interested in every single detail of the video, the shots, the editing, the costume, everything. I wish I was lying but i watched the video about six times in a row, marvelling at how good it was. The video concept was HER, you could tell. It fit the song like a glove. It wasn’t excessive, neither was it lacking in any aspect. Legend has it that you may see the comment of a certain awestruck writer in the comment section.
The music video industry in Nigeria has taken a turn for the better these past few years with directors stepping out of the repetitive norms and expressing their creativity. Gone are the days were its just dancers and LED lights in a room and passing that off as a music video, go unorthodox or go home.
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