The influencer and content creation community is growing rapidly, and there are so many who aspire to be a part of it. It may not have looked that way in the beginning, but influencers and content creators are here to stay. The market is so lucrative that some influencers at the top of the food chain have made influencing a full-time career, and they are getting paid big bucks. 

Influencers such as Jackie Aina, Toke Makinwa, Yemi Alade, and others are leading the pack of female influencers in Nigeria. During separate interview sessions with ten female influencers from different niches, they shared important tips and advice that we’ve put together to help and inspire other women who are looking to get into the influencer community.

Advice on Getting Started as an Influencer, Content Creation, and Pricing

Lifestyle content creator and influencer Victoire Mahounou says: “Oh, Nigerian brands will underprice you, that’s for sure. The number one tip: levelling up is very important… It’s good to start with what you have, but you see, no brand wants to be associated with a creative that has blurry images or bad video quality. Do that and your content will speak for itself.”

Thonia Bankz, a fashion, food, and lifestyle influencer, states: “First off, make sure you are truly passionate about being an influencer because if you start for the wrong reasons, you’ll be disappointed.” Also, be yourself and don’t try to be someone else. Be very patient and honest with your audience; consistency is very important. Keep pushing, even when it doesn’t look like it’s making sense, because trust me, someone is watching, and your big break will come.”

Brand influencer Chisom Chinakwe says: “Consistency plus the spirit of I CAN DO IT.” These are my mental motivations because I’m still growing as well. At times it feels like it’s not going to work but keep doing what you are doing.

“Work with what you have in the capacity that you can,” says Culture, Thoughts, and Lifestyle influencer Ifeoma Nwobu.

For Aspiring Beauty Influencers

Beauty Influencer Olanrewaju Mariam Eniola says the most important makeup products needed for someone who wants to start as a beauty influencer are:

  • Moisturizer
  • Primer
  • Foundation
  • Concealer
  • Brow pencils
  • Powder
  • Mascara
  • Lipstick/Gloss

Her current makeup tips are to make sure your skin prep is top notch to ensure a good base, and she uses powder over her primer before foundation to make the makeup last longer. 

Beauty influencer Onaopepo Babarinsa is known for her colourful and creative makeup looks, when asked how she comes up with the ideas for them, she responds. “I’ve studied the colour wheel over time, and I know which colours look good together when combined. I also get inspiration from Pinterest and other beauty influencers.

Beauty Influencer Winifred Charles’s go-to apps for content creation are Inshot, Facetune 1, and VSCO.

For Aspiring Fashion and Lifestyle Influencers

Fashion and lifestyle influencer Zainab Ademola shared photo editing and aesthetics tips: “One of the most important things I do to plan my feed is making sure I take my pictures in places with airy, light, and clear backgrounds.” I use natural presets in the Lightroom app that makes my feed look as clear and cohesive as possible. 

Travel, fashion, and lifestyle influencer Harriet Urevbu shared how she gets content ideas: “I draw ideas and inspiration from my immediate environment, and I surround myself with other creative minds.” For picture and video editing, she advises experimenting with various apps until you find what works for you.

Travel, fashion, and lifestyle influencer Harriet Urevbu shared how she gets content ideas: “I draw ideas and inspiration from my immediate environment, and I surround myself with other creative minds.” For picture and video editing, she advises experimenting with various apps until you find what works for you.

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