Most people do not know that there is a technique to creating a great Instagram bio. They believe that your Instagram bio should just give a brief information about you. But while it is true that information about you is required in creating your Instagram bio, however the information has to be selected in a way that it helps you grow your followership and also attracts potential clients to your page.
According to research, it takes less than two-tenths of a second for an online visitor to form an impression of your account. This therefore means that it is important to create a good first impression, especially if you plan to use your Instagram account for business purpose.
These are 5 proven steps to guide you in writing an attractive Instagram bio:
Use Your Name or Brand Name
The first proper thing to do in creating a good Instagram bio is to use your name or brand name in the ‘name’ field in your profile. This is because your name and username are the only fields that Instagram considers in search queries. It is therefore smart to have the name you’re known for or your brand name in the ‘name’ field, to make it easier for people searching on Instagram to find you.
Include Your Skills
Adding your skills and engagements in your Instagram bio tells people what you do or what the nature of your business is. If you want to stand out for a particular skill, profession, hobby, or interest, you should include these details in your Instagram bio. There is a good chance that a new viewer would find these skills or engagements interesting enough to want to follow you.
The purpose of using keywords in your Instagram bio is not to improve the chances of you being found in a search, but it gives an impression to people that this is the theme of this account and this often helps people connect with your posts.
The right keywords to include in you bio should project your own core values and that which you’d expect to appeal to your target followers. Using keywords that target your audience and niche will help users better understand who you are, what you have to offer, and whether or not your account is relevant to them.
Include A Website Link
One of the ways to lead on an online visitor who is starting to pick interest in your Instagram page, is to have a website link in your bio, especially when you plan to use Instagram for business purpose.
A professional Instagram bio should contain enough information to market you or your brand to anyone who’s viewing your page. By marketing I mean, get people to show interest in what you’re offering. Whether you’re a blogger or you own an online store, your Instagram bio should be able to let people visiting your page know that this is what I’m offering.
Add Flair To Your Instagram Bio
It is fine to include all the necessary information about yourself and your brand in your bio, but the way you send the info across to people is important. Your Instagram bio should not look like a draft for your CV. You should try to be creative with it. Instagram itself is a lighthearted social media platform. It is better to create a lighter mood with your Instagram bio, so more people can relate with it.
You can add flair to your Instagram Bio using these options:
• Use emojis to space out your text
• Change the font in your Instagram bio with Textizer
• Add line breaks to your Instagram bio by typing “Return” in your bio on the web version of Instagram (you can’t add line breaks to your bio in the Instagram mobile app)
This article was written by Ibironke Oluwatobi. He tweets via: @ibironketweets