Interviewed by Stephen Aghalu
Video directing is a common trend in Nigeria these days, most young men and women are embracing the craft. Last year saw notable entertainers, going on hiatus abroad to get formally educated in this craft. Maybe because it is a profession that tickled ones creativity or they have failed to get the value for their money from directors, we would never know.
Out of every 10 videos there is this 1 that stands out and marks his territory, churning out new concepts in his craft, pushing boundaries and vehemently refusing to be just another ‘pricey returnee’ director.
Mr. Moe Musa is that one man, with recent hit videos like ‘Shakiti Bobo’ unveiling a new concept that he confirmed had to be pushed to the screen. His style is different and refreshing, he tells us about himself in this interview. Enjoy.
TM: TELL US ABOUT YOURSELF?
M.M.M: My name is Mr. Moe Musa; my real name is Mohammed Musa. I’m 31years old. I was born in Lagos, grew up and schooled in London but I’m back in Lagos producing music videos now.
TM: WHAT WAS YOUR LIFE LIKE BEFORE YOU BECAME A VIDEO DIRECTOR?
M.M.M: I started from a young age and always knew that I wanted to do this, so I’ve always been working towards this although I was a bit scared of production initially.
TM: YOUR RELATIONSHIP STATUS?
M.M.M: I’m single and I work a lot
TM: EDUCATIONAL BACKGROUND?
M.M.M: I studied video production at the University of West London and graduated in 2009.
TM: HOW LONG DOES IT TAKE TO SHOOT A VIDEO?
M.M.M: It depends on the scale of production. We shot Olamide’s Shakiti Bobo in 3hours, edited in 2 hours and the entire production took about 7 hours, whereas you can spend a week planning a production, 2 days for the shoot and spend another week in post production. Generally it can vary from about 7 to 72 hours.
TM: ARE YOU A PHOTOGRAPHER?
M.M.M: Yes, I’ve recently taken it up again as a hobby and I enjoy it. It’s mostly editorial and abstract photography.
TM: BIGGEST MYTH ABOUT VIDEO DIRECTING?
M.M.M: It takes time and planning. Many people think they can get it all done in a day, but you need time to plan and organize.
TM: HOW LONG HAVE YOU BEEN A VIDEO DIRECTOR/PRODUCER?
M.M.M: It’s been 4 years of doing it professionally and 12 years in total.
TM: WHAT WAS YOUR FIRST MAJOR PRODUCTION?
M.M.M: I shot a couple of videos while in the UK for Stylo G when I was much younger.
TM: ON PRODUCING OLAMIDE’S SHAKITI BOBO AND MELO MELO
M.M.M: It’s always amazing working with Olamide & I love the way he operates. The success of the Shakiti Bobo video has allowed for a new type of video. I’ve always suggested doing those kinda videos and people objected, but Olamide accepted it & we’ve showed that such videos are possible and can be successful.
TM: WHO WOULD YOU LIKE TO CO-DIRECT WITH?
M.M.M: I don’t co-direct; I’d rather create my art alone.
TM: LIST OF ARTISTE’S YOU’VE WORKED WITH?
M.M.M: Iyanya, Emma Nyra, Wizkid, Davido, Wande Cole, Tiwa Savage & more
TM: THE MOST CHALLENGING VIDEO YOU’VE SHOT WAS?
M.M.M: It was Wande Coal’s “Go Low” video where we had to lay water pipes in the studio. There was a lot of pre-production for that.
TM: ON CRTICISM…
M.M.M: In the creative industry everyone’s always going to have an opinion so I always expect criticism and I don’t let it bother me.
TM: WOULD YOU EVER DO LONG FORMAT MOVIES?
M.M.M: Certainly. That’s actually where my heart lies and I have some documentaries and films coming out soon.
TM: WHAT ARE YOUR SOCIAL MEDIA HANDLES?
TM: GOT ANY CURRENT PROJECTS?
M.M.M: I just finished two videos for D’banj, “Salute” featuring Ice Prince and “Knocking on my door”. There’s also a video for Patoranking coming soon and I’m working on a short story.
TM: GREATEST FEAR?
TM: WHAT IS THE BEST PART OF YOUR JOB?
M.M.M: I get to meet so many different types of people and travel to different places.
TM: ANY PLANS FOR THE SUMMER?
M.M.M: I feel summer is the best time to shoot so I’ll be working a lot this summer.
TM: FAVOURITE LOCATIONS?
M.M.M: I’ve seen some great places in Los Angeles, London and I think Nigeria’s has some pretty great locations too. People just need to allow artistes use their locations more.
TM: ADVICE FOR UPCOMING DIRECTORS?
M.M.M: Keep working hard no matter what happens.