Meet Cinematographer, Presenter and former host for Maltina Dance All, Ms. Kemi Adetiba; A woman who is an undeniable icon in our entertainment industry today.
Kemi Adetiba was born on the 8th of January 1980 to media guru Father Dele Adetiba and her mother, a civil engineer who happens to be the first female president of the Association of Civil Engineers of Nigeria.
Kemi studied Law at the University of Lagos even though she knew she was going to end up in the entertainment industry. Being born of a father who ran an advertising agency and also haven had her first TV commercial for detergent brand, OMO when she was just in Primary 5. I should say she was born, prepared and destined for the entertainment.
Insatiable love for Music and Videography:
According to her, she had always been interested in music. And if she wasn’t doing what she was doing now, she said she probably would be a music producer or even a singer. The visual aspect of her love for music grew out of her artistic need to tell stories, visual or otherwise.
She tends to remind people that she is not a music video director but a visual artiste, a filmmaker as she makes films, commercials, documentaries, and TV content, anything that revolves around telling stories with visuals. No limitations whatsoever!
Starting out as a radio personality with Rhythm 93.7FM, Kemi soon became the voice behind two nationally syndicated hit shows: Soul’d Out and her signature, Sunday at the Seaside, also frequently helming other shows on the station.
Slowly, she began to transition from her first love, radio, to focus on a budding television career. Today, she is one of Nigeria’s top television personalities and producers, haven hosted hit shows on MNet (Studio 53, Temptation Nigeria), Soundcity (Lifestyle, Celebrity Profiles, Chat Room, various red-carpet specials), and the nationally syndicated reality show, Maltina Dance All for some years.
Thanks to her fun, affable personality, Kemi was tapped to host numerous events including Silverbird Entertainment’s 25th Anniversary Gala, the Dance Theatre of Harlem’s Year-End Celebration show (alongside DTH founder, the great Arthur Michelle), the launch of HAUTE fashion magazine in New York, the 2008 Future Nigeria Awards (with Nollywood actor Raz Adoti), the 2009 Hip-Hop World Awards, and MADE Magazine’s “Celebrities on the Runway” show.
In 2007, after years of success in front of the camera, her love of storytelling drew her to enrol in the New York Film Academy. Today, Kemi is an award-winning director, producer and cinematographer. Her body of work includes music videos, commercials, television content and films.
Shortly after its release, her short film ‘Across a Bloodied Ocean’ was screened at the Pan African Film Festival in Los Angeles and the National Black Arts Festival in Atlanta. That same year, her production company, K-Alpha, produced for DVD The 2009 ThisDay Music Festival featuring headline act R.Kelly.
Music videos Accomplishments:
She has seen tremendous success as a music video director. Her first, for the song “Ekundayo” by singer/songwriter TY Bello, was named Best Female Video at the 2009 SoundCity Music Awards. Omawumi’s “Today Na Today” video won Best Female Video at the Nigerian Entertainment Awards in New York and was nominated for Best Music Video at the 2010 SoundCity Awards. Her work on Banky W’s “Lagos Party” also earned Best Editing and Best Male Video nominations at that year’s SoundCity Awards. Kemi’s work on “More You” by singer/songwriter Bez won her international critical acclaim, with the most touching tribute coming in the form of a write-up by her alma-mater, the New York Film Academy.
Kemi Adetiba has carved a name for herself in the entertainment industry haven directed and shot award winning and beautiful Music videos for ace artistes, commercials, short films and documentaries, and she’s definitely not ready to back-down.