The Rise of Cinema Movies In Nollywood: A Step In The Right Direction

Low-budget movies, low-cost settings, archaic directing, wayward subtitles, greedy and miserly production, a low-standard industry filled with good hands and brains, high volume of movies of low qualities and an ageless snag in the form of movie pirates; these and many more are the challenges of the Nigerian movie scene, better tagged, Nollywood.

In a country with an abused nature of seeking movies, download sites and movie pirates have ensured profit making and having the gusto to spend on film production a tall order especially with a lack of support from the government and corporate investors.

The industry comes second or third after the American Hollywood and probably, Indian Bollywood in the volume of movies produced per year but in terms of quality may just be steps away from the South African movie industry, yet blessed with excellent hands. Over the years, the amount of money spent on movies production in Nigeria is one that has bequeathed quality to the bins as low-cost settings and profiteering from producers seem to be the greatest difficulties faced by actors in the country.

Recently, some modern-day directors have been emerging and are working assiduously hard to compete with the finest in the world, sometimes running at losses in the process but giving quality to Nigerians through vintage directing and quality productions.

Some of the “new school” directors who have cut teeth for themselves include award-winning Kunle Afolayan, Jeta Amata, Izu Ojukwu most notably and with the rise of many more fantastic directors, sponsorships and better movies have gently been finding their way into Nollywood.

The rise of cinema movies has suddenly brought out the best in almost every actor in the country and a better foreign recognition is being enjoyed by the industry with a lot of young stars being groomed and trained to tow the right path. Our actors win more awards in the continent now and in an industry that now faces stiff competition, there’s an urgent need to always stand out.

Some of the finest brains in the industry have been found to have featured in groundbreaking movies outside Nigeria and foreign casts of sizeable recognitions have found our movies worthy of participation and we even now go out to pick awards on international platforms. All these can be ascribed to the renewed drive to making quality, cinematic movies and making a good profit from them. When Kunle Afolayan came up with “The Figurine”, a lot was said about the difference that we are about to experience but he came again with many more fantastic movies and ever since he’s proven to be a success in the cinema, many more directors have taken the initiative and given it a deserved shot, with large success as far as acceptance is concerned.

Now, the Federal Government must help them with tackling piracy, if they won’t be as supportive with financial lifts as movie pirates are the industry’s biggest enemies and have drawn it back a great deal. Cinema movies are increasing in the country and are making waves with Omotola Jalade Ekehinde claiming recently she had to give the industry a break to wait for the advent of cinema movies before she came with “Alter Ego.”

Kemi Adetiba and Mo Abudu’s “Wedding Party” was a movie that showed a great cultural diversity and inclusiveness and is one that will stay in minds for many more years as it gave us an idea that we could be original and effectively productive at the same time. Our culture must always be evident in our movies as it’s the unique thing that makes us different. The rise of cinemas inclusion in Nollywood is good for progress and should be encouraged for better recognition.

Culled from Aledeh

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