It takes a lot for a person to truly look inward and discover that which they have are passionate about. For Aramide, separating herself from the crowd and nursing her love for music by always being in one singing group or the other right from childhood was how it all started for her and till today, she’s still doing all it takes to maintain her stride in music as a recording and performing artist.
Aramide Sarumoh Alli is an Oyo state indigene but grew up with her family in Jos. She had her education there and graduated with a degree in Political Science from University of Jos before moving to Lagos to pursue her music career. Her interest in music dates back to her early years when her dad played soul, jazz, afro beat and reggae music from the likes of Ray Charles, Fela, and Peter Tosh. She created her sound from all she heard and at the tender age of 11, she wrote her very first song. She then progressed to mastering the art of playing the guitar and writing songs based on experiences she could relate to and from there created her own melodies.
Having participated in a music talent show called “Start Quest” she became certain she wanted to go pro with her music and started recording a lot. Aramide did not just sit back and day dream about a career in music; she put herself out there by performing at open mic events in places such as Freedom park, Bogobiri and Taruwa. She sent demo CDs to record labels and got her eventual signing with Trybe Records. She loves to work with a live band and defines her genre of music as Afro-Soul; infusing a blend of African beat, sound and language with soul music. She draws inspiration from her environment and general happenings around her; things she sees, hears and experiences by herself.
So far, she has released 4 singles which center on love, friendship and life experiences. Her very first single, It’s Over was released in 2012, then Feeling This Feeling followed suit in 2014. In 2015 Iwo Nikan and I Don’t Care were released and the latest, Love Me was released in February 2016 where she featured Adekunle Gold.
Since coming into the industry, Aramide says her experiences have been okay. “I’ve had challenging days and great days and I’ve learnt so much. One major thing I’ve learned is that my talent is only a fraction of the whole package and I have learnt to develop myself and stay knowledgeable in virtually every aspect.”
When Aramide is not recording or performing, she hangs out with her friends, watches TV series or even hits the gym. Who would have though the petite singer was an advocate of fitfam. She is not only a lover of poetry, but writes poems as well.
Aramide is no mediocre artist; she has plans to be one of the most successful recording and performing artists ever and wants to make her brand and music as consistent and relatable as possible; “I want people to be able to personalize my music and lyrics of my song. I try as much as possible to create evergreen music; music that lasts forever.” With plans to release albums, go on tours, take good music to the people and let them experience her as much as possible as an artist, she definitely comes off as unstoppable.
Since coming into the industry, she has already snatched a Headies Award for Best Vocal Performance (Female) and was nominated at the AFRIMA awards and NEA awards respectively.
In her words, “the Nigerian music industry is in a growth process; although it’s yet to have certain structures in place, we all agree that the industry has evolved for good. Despite lots of limitations, so many super amazing talents have been produced by the music industry. Our music even does well internationally. I remember a couple of years ago it was as if there was only one genre of music in Nigeria but fast-forward to this day we have so many and everyone is given a chance to shine and excel in what they are comfortable doing. And that’s definitely a good thing. Personally I think that because of lack of understanding about the business of music and how things should really be many artists fall victims of unrealistic promises and get disappointed at the end of the day. There is still room for a lot to be done in terms of growth and I think the government should support.”
Culled from Issue 13