The Nigerian-born singer & social entrepreneur is breaking the Nigeria alternative wave. He started out in 2014 as a publicist to Emmy Gee and around 2018 he started working with the Nigeria politician Oraye St. Franklyn as his publicist and social media manager.
Emmy Songz is set to release his debut extended play “Rare Gem” which would be released later this year. Over the last four years, the 22-year-old has engaged in branding, social media marketing and publishing for the like’s of DJ Spinall, Derrick Worsley, Tonye Ibiama and the list goes on an on.
“Phone” a record he released in 2019 produced by MLV Drums, he joined the alté scene in 2018 after the sound became a thing in the Nigeria music. He has also contributed to Nigeria media growth with his firm “Coal Africa Inc. “ which came into limelight 2016.
Before he was Emmy Songz, Emmanuel Nicholas Nde also refer to as Emmanuel Nde or Mr Konnect was an ambitious teenager who was just a student schooling in Beta College, Ojo. He grew up in the heartbeat of Lagos “Satellite Town” where dreams don’t die and according to him “It all started out as a lover of the internet and wanting to discover new things on the net till I came across Fliptyce and Tee-Y Mix who gave me the advice I needed at that point to strengthen my craft an helped me focus. I can remember on that day I was having teeth issues and Tee-Y Mix laughed about my moody face and he advised me never to trade my business for something new when I am not sure of making it out there. He said to me, you may not be as big as the celebrities but behind the scene you are a celebrity not only to us but to the world which would get to witness your greatness.”
Emmy Songz is currently trading on the same wave as Nonso Amadi & Maleek Berry just being a heartbroken lover trying to express his feelings through his craft.
After his junior high school examinations, he went to learn music production and according to him “he lost focus at that point so he pulled out and became a studio rat for 2 years before getting a clear vision about his brand “Coal Africa Inc.” which he started in SS2 while in senior high. He has impacted a lot of young teen around him and the like’s of Yung Miraboi Mark also known as Miracle Chike a young publicist also inspired by his craft and hard work over the years.
“I blend my sound with R&B with Alternative Pop to create Alté Pop like I would normally call it Alté Vibe cause it a sound but also a vibe, like my debut single “Konnect” which was an experiment we did, me and my producer MLV Drums came up with the sound as at 10pm and we stayed awake working on it till 10am and it turned out great and number 1 also on iTunes Alternative Chart after it was released”. He also has “Phone,” the alternative pop-fusion track off the Rare Gem which is currently out, then “Good Loving” also from the EP.
The song fused with R&B with the blend of funk music and good riddim fused together would definitely make “Rare Gem” turn out great.
Emmy Songz music is accepted by many and distance is not a barrier so how far. In his word’s “We are just trying to build bridges and network our art to the world but first we have to start from base before heading out of our comfort zone”. He is an inspiration to the up-coming and present generation of Africans wanting to change the world with something new from Africa.
Connect with him on his social media accounts via:
Twitter – @iemmysongz
Instagram – @iemmysongz