The question of what make a true entrepreneur is one that almost everyone with interest in or running a business seeks answers to. Talents and skills abound everywhere; vocational schools get thousands of enrollment daily, but how many of these people with or who acquire talents and skills end up running their own businesses? The answer is a reality that beats our imaginations. Youths, the working class and even retirees have business ideas they nurture and intend to pursue someday. These persons go further to write business plans, plunge fund and kick start but only a few of them make it past the first few months or year of starting operation. The reason for this level of failure is not far-fetched, entrepreneurship is not an easy venture and the entrepreneur should be prepared to persevere and learn continuously.
Steve Jobs in one of the interviews he granted said, “I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance. It is so hard and you pour so much of your life into this thing, there are such rough moments in time that most people give up. And I don’t blame them, it’s really tough.” In 1998, Tyler Perry invested his entire money into his play I Know I Have Been Changed. It failed and Tyler Perry ended up living on the street. He forged on and kept showing the play at Atlanta churches and working construction jobs and sales. His success and breakthrough came at the Atlanta House of Blues. John Paul Dejoria, a business man and billionaire who was twice homeless told Forbes that he advises aspiring entrepreneurs to, “be prepared for a lot of rejection, people saying ‘no’ to the service or the product you want to sell. People saying, ‘Oh, it’s too difficult. I don’t want it.’ If you knock on 100 doors and they all say ‘no,’ on the 101, be just as enthusiastic.”
Entrepreneurs should not cease learning, entrepreneurship requires continuous learning. Read good books, attend events, seminars, conferences and summits. There are numerous opportunities that can only be gained from continuous learning; these can be in the form of learning new trends in business, knowing about other businesses and entrepreneurs that will benefit ones business and other helpful business tips.
This article was written by Sule Muhammed Lawwal