Every entrepreneur seeks to increase his/her customer base often. Startups and existing businesses always find it very difficult to generate new customers or keep generating new customers. Amidst factors such as other competing firms, people’s busy schedule, buying habits and purchasing power. A business must devise means to easily bring customers’ attention to its products/services. For a business to continue attracting new customers, its messages to individual and the general public must first of all be able to capture their attention. The following steps will reveal how an entrepreneur can increase its stream of new customers:
- Keep it Short and Catchy When using Words of Mouth
Learn the ability to easily engage your potential customers easily by first of all having a good dress sense acceptable within the business environment. Then, your verbal approach should be catchy and short, example is: “Good day, my name is…. I work with TushMagazine, businesses like yours have benefited immensely from doing business with us, please can you spare few minutes for detail explanation?” This way you have ignited someone’s curiosity and most times it will result in him/her giving you listening ears. The advantage of words of mouth is that it gives you immediate feedback and helps you to learn and improve.
- Communicate Value When Using the Electronic Media
This media provides audio or audio-visual platform for a businesses to reach out to a larger number of potential customers and businesses should cease the opportunity to communicate the strength and uniqueness of their products/services when using any of these platforms.
- Keep a Catchy and Interactive Page When Using the Social Media
Using social media to generate new customers requires a business to keep an attractive and engaging page with the focus of promoting your business and what it offers. Posts on social media should be catchy and interactive. A business should take time reply questions and can also create fun or mind games once in a while.
This article was written by Sule Muhammed Lawwal